CRM platform with sales, marketing and service tools and a generous free tier.
Category: CRM and follow-up
Excellent free CRM, expensive once you want the automation. Great for teams that need tidy process.
HubSpot stores contacts and deals, tracks activity, and layers marketing, sales and service tooling on top of the same database.
Structured B2B pipelines where several people touch the same deal and reporting needs to be clean.
The free CRM is genuinely good, and the data model holds up as a team grows.
Growing teams that need shared process, reporting and clean data hygiene.
You are a one-person trade business, or the paid tiers would swallow your marketing budget.
Free CRM available. Paid hubs start low but realistic team plans run into hundreds per month.
There is a usable free plan, so you can test it before committing.
I use HubSpot in my own businesses. Relationship: Used by me. Some links on this page may be affiliate or referral links. Full disclosure.
CRM and follow-up · Software
All-in-one CRM, messaging and automation platform used to run lead capture and follow-up.
Best forService businesses that want CRM, messaging and automation in one place rather than five subscriptions.
Email marketing · Software
Email marketing and automation platform with strong segmentation and light CRM.
Best forBusinesses whose pipeline depends on email nurture rather than instant phone response.