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Operator · UK business systems

The software, services and companies I use to build, automate and grow businesses

I share the tools I use, the systems I build, and the companies I'm involved in across tax, AI, websites, automation, marketing and business growth.

Some links on this site are affiliate or referral links, and some companies featured are owned by, operated by or commercially connected to me. Full disclosure.

About

Who I am, briefly

I'm Chris G Jones. I build and work with companies across tax relief, AI, websites, automation and business systems. This site is where I share the tools I use, the systems I trust and the companies I'm building.

  • Three companies across tax relief, AI and construction software
  • Every tool listed here is used, built or commercially reviewed by me
  • Plain UK English, no hype, no guaranteed outcomes
  • Commercial relationships stated openly on every page

Companies

The companies I'm building and involved in

Three businesses solving specific problems: tax relief, lead handling and job management.

RT

Reclaim Tax UK

Tax relief and business finance

Tax relief made simple for UK businesses.

UK tax relief specialists helping businesses uncover hidden value through R&D tax relief, capital allowances, land remediation and Patent Box relief.

Who it helps
UK businesses that may be eligible for tax relief.
Problem it solves
Businesses often miss legitimate tax relief opportunities, or simply do not know what they are able to claim.
KA

Keystone AI

AI, CRM, lead capture and follow-up

Stop losing the leads you already get.

AI-powered lead capture, CRM, missed-call response, follow-up and review automation for UK trade and construction businesses.

Who it helps
UK trade and construction businesses.
Problem it solves
Missed calls, slow responses, lost enquiries, weak follow-up and missed review opportunities.
KS

Keystone Site

Construction job management software

Stop losing job proof, sign-off and reviews inside WhatsApp.

Construction job management software that keeps site photos, job proof, customer updates, sign-off and review requests in one place.

Who it helps
Small UK builders, roofers, groundworkers, conservatory installers and trade businesses.
Problem it solves
Job proof, photos, customer updates, sign-off and reviews get lost in WhatsApp, camera rolls and scattered messages.

Stack categories

Browse the stack by category

Each category page covers the tools I use, why, and where my companies fit.

Software

Top tools I use

Honest reviews, including who should avoid each one.

See all tools
CH

ChatGPT

AI tools · Software

Used by me

General-purpose AI assistant for drafting, research, analysis and repeatable business tasks.

Best forOwners and small teams who want one AI tool that covers most jobs without setup.

CL

Claude

AI tools · Software

Used by me

AI assistant with strong long-form writing, document analysis and careful reasoning.

Best forAnyone producing written content where tone and accuracy of nuance matter.

GO

GoHighLevel

CRM and follow-up · Software

Top pick

All-in-one CRM, messaging and automation platform used to run lead capture and follow-up.

Best forService businesses that want CRM, messaging and automation in one place rather than five subscriptions.

MA

Make

Automation · Software

Best value

Visual automation platform for multi-step, branching workflows at low operation cost.

Best forBusinesses running higher-volume or genuinely conditional automations.

XE

Xero

Finance and tax · Software

Top pick

UK cloud accounting software for invoicing, bank reconciliation, VAT and payroll.

Best forUK small businesses that want tidy books their accountant can work with.

FR

Framer

Landing pages · Software

Top pick

Design-led site and landing page builder with fast hosting and simple CMS.

Best forTesting offers and campaigns without a development cycle.

ST

Stripe

Payments · Software

Used by me

Payment processing for online payments, subscriptions, invoices and payment links.

Best forAny business taking payment online or wanting deposits before work starts.

GO

Google Search Console

SEO · Free tool

Free option

Free Google tool reporting indexing, search queries, rankings and technical issues.

Best forAnyone who wants organic traffic and needs to know what is actually indexed.

Systems, not tools

How the stack fits together

The value is never the software. It's the handover between each step — that's where most businesses leak money.

  1. Step 1

    Website

    The asset that has to earn the enquiry.

  2. Step 2

    Lead capture

    Forms, calls, chat and missed-call recovery.

  3. Step 3

    CRM

    One place every enquiry lands and gets owned.

  4. Step 4

    Automation

    The plumbing between tools so nothing is manual.

  5. Step 5

    Follow-up

    Speed and persistence — where most work is won.

  6. Step 6

    Proposal or quote

    Fast, consistent, easy to say yes to.

  7. Step 7

    Delivery

    Job records, proof and customer updates.

  8. Step 8

    Reviews

    Asked for at the right moment, every time.

  9. Step 9

    Reporting

    Enquiries, conversion and cost per job.

  10. Step 10

    Finance and tax

    Clean books, and reliefs actually claimed.

Free resource

The Chris Jones Business Stack Checklist

Every tool, service and supplier I use, what it does, what it costs, what it replaces and whether I would still choose it.

Consultancy

Want direct input from me?

I occasionally work with business owners on marketing, AI systems, website strategy, automation and commercial growth. It's selective and limited — there's no hourly advice line here.

Explore the tools, companies and systems behind how I build businesses.