Every tool in my stack, reviewed

General-purpose AI assistant for drafting, research, analysis and repeatable business tasks.

Best forOwners and small teams who want one AI tool that covers most jobs without setup.

AI assistant with strong long-form writing, document analysis and careful reasoning.

Best forAnyone producing written content where tone and accuracy of nuance matter.

All-in-one CRM, messaging and automation platform used to run lead capture and follow-up.

Best forService businesses that want CRM, messaging and automation in one place rather than five subscriptions.

Email marketing and automation platform with strong segmentation and light CRM.

Best forBusinesses whose pipeline depends on email nurture rather than instant phone response.

CRM platform with sales, marketing and service tools and a generous free tier.

Best forGrowing teams that need shared process, reporting and clean data hygiene.

Well-known email platform for newsletters, basic automation and simple audience management.

Best forSmall businesses sending regular newsletters with light segmentation.

Browser-based design tool for social posts, case studies, proposals and marketing assets.

Best forSmall teams with no designer who still need brand consistency.

No-code automation platform connecting thousands of business apps.

Best forTeams that need reliable simple automations without a developer.

Visual automation platform for multi-step, branching workflows at low operation cost.

Best forBusinesses running higher-volume or genuinely conditional automations.

Docs, wiki and lightweight database tool for internal knowledge and planning.

Best forTeams that need process written down and easy to find.

Task and project management platform with multiple views, automations and reporting.

Best forTeams juggling several projects that need visibility without enterprise tooling.

UK cloud accounting software for invoicing, bank reconciliation, VAT and payroll.

Best forUK small businesses that want tidy books their accountant can work with.

Cloud accounting software with strong self assessment and small business features in the UK.

Best forSole traders and small limited companies watching software cost.

Payment processing for online payments, subscriptions, invoices and payment links.

Best forAny business taking payment online or wanting deposits before work starts.

Scheduling tool that lets people book time from your live availability.

Best forAnyone whose sales process includes a call.

Open-source content management system powering a large share of the web.

Best forBusinesses publishing regularly and building organic traffic over years.

Visual website builder with a proper CMS and hosting included.

Best forService businesses wanting a polished, fast site with low maintenance.

Design-led site and landing page builder with fast hosting and simple CMS.

Best forTesting offers and campaigns without a development cycle.

Free web analytics platform for traffic, behaviour and conversion tracking.

Best forEvery business with a website that wants to know what is working.

Free Google tool reporting indexing, search queries, rankings and technical issues.

Best forAnyone who wants organic traffic and needs to know what is actually indexed.