Disclosure
Affiliate and commercial disclosure
You should always know why someone is recommending something. Here's exactly how this site makes money and where my interests lie.
Affiliate and referral links
Some links to software and services on this site are affiliate or referral links. If you click one and go on to buy, I may receive a commission or referral fee at no additional cost to you.
Commission never determines whether a tool appears here, and it never changes a verdict. Several tools I recommend most strongly pay me nothing, and some tools that offer generous commissions are deliberately not listed because I wouldn't use them.
Companies I own or operate
I have a direct financial interest in the companies below. Where they're mentioned on this site, that interest is stated on the page.
- Reclaim Tax UK — Tax relief and business finance. Tax relief made simple for UK businesses.
- Keystone AI — AI, CRM, lead capture and follow-up. Stop losing the leads you already get.
- Keystone Site — Construction job management software. Stop losing job proof, sign-off and reviews inside WhatsApp.
How tools get on this site
A tool is listed if I use it, have used it, built it, or have reviewed it closely enough to have a defensible opinion. Placement cannot be bought, and I don't publish sponsored reviews dressed up as editorial.
Reviews and opinions
Every review reflects my own experience running UK businesses. Your results will differ — your team, market, budget and processes are not mine. Pricing and features change frequently, so always check the vendor's own site before buying.
Not professional advice
Nothing on this site is tax, legal, accounting or financial advice. Tax content in particular is general information only: reliefs have conditions, and eligibility depends on your specific circumstances. Always take advice from a qualified professional before acting, and treat any claim outcome as uncertain until it's agreed.
Consultancy
If I recommend one of my own companies during consultancy work, I declare it at the time. If a competitor is a better fit for your situation, I'll tell you.
Questions
If something on this site looks like an undeclared interest, tell me and I'll correct it. Use the contact page.