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Stack hub

My business stack

Everything I actually use to run three companies: the software, the services, the suppliers and the systems that hold them together. No tool is here because someone paid for placement.

20

Tools reviewed

6

Service providers

17

Categories

10

Workflows

Some links on this site are affiliate or referral links, and some companies featured are owned by, operated by or commercially connected to me. Read the full disclosure.

Categories

Browse by category

Every category page lists what I use, what I dropped, and where my own companies fit in.

Software

Top picks and tools I built

Full tools directory
GO

GoHighLevel

CRM and follow-up · Software

Top pick

All-in-one CRM, messaging and automation platform used to run lead capture and follow-up.

Best forService businesses that want CRM, messaging and automation in one place rather than five subscriptions.

XE

Xero

Finance and tax · Software

Top pick

UK cloud accounting software for invoicing, bank reconciliation, VAT and payroll.

Best forUK small businesses that want tidy books their accountant can work with.

FR

Framer

Landing pages · Software

Top pick

Design-led site and landing page builder with fast hosting and simple CMS.

Best forTesting offers and campaigns without a development cycle.

The order it runs in

The five-step spine of the stack

  1. Step 1

    Website

    The asset that has to earn the enquiry.

  2. Step 2

    Lead capture

    Forms, calls, chat and missed-call recovery.

  3. Step 3

    CRM

    One place every enquiry lands and gets owned.

  4. Step 4

    Automation

    The plumbing between tools so nothing is manual.

  5. Step 5

    Follow-up

    Speed and persistence — where most work is won.

  6. Step 6

    Proposal or quote

    Fast, consistent, easy to say yes to.

  7. Step 7

    Delivery

    Job records, proof and customer updates.

  8. Step 8

    Reviews

    Asked for at the right moment, every time.

  9. Step 9

    Reporting

    Enquiries, conversion and cost per job.

  10. Step 10

    Finance and tax

    Clean books, and reliefs actually claimed.

Where my companies sit in this

  • Reclaim Tax UK Tax relief made simple for UK businesses.
  • Keystone AI Stop losing the leads you already get.
  • Keystone Site Stop losing job proof, sign-off and reviews inside WhatsApp.

Get the full stack checklist

Every tool, cost, purpose and whether I'd choose it again — in one document.