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Google Analytics
Analytics and tracking · Free tool
Free option
Free web analytics platform for traffic, behaviour and conversion tracking.
Best forEvery business with a website that wants to know what is working.
Category
Analytics and tracking
Knowing which pages and channels actually produce enquiries, not just traffic.
Most analytics setups measure visits and ignore enquiries. That is why owners cannot tell you what their best-performing page is.
Fix the conversion events first: form submissions, phone taps, booking completions. Once those exist, every other report becomes useful.
Then connect Search Console so you can see which queries bring the people who convert, and feed that back into your content plan.
Tools
Analytics and tracking: the tools I use
Each one has a full review covering pricing, pros, cons and who should avoid it.
GO
Google Search Console
SEO · Free tool
Free option
Free Google tool reporting indexing, search queries, rankings and technical issues.
Best forAnyone who wants organic traffic and needs to know what is actually indexed.
HU
HubSpot
CRM and follow-up · Software
Used by me
CRM platform with sales, marketing and service tools and a generous free tier.
Best forGrowing teams that need shared process, reporting and clean data hygiene.
My companies
Where my own businesses fit here
Stated plainly, because these are businesses I benefit from.
- Keystone AI
AI-powered lead capture, CRM, missed-call response, follow-up and review automation for UK trade and construction businesses.
Some links on this site are affiliate or referral links, and some companies featured are owned by, operated by or commercially connected to me.
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Analytics and tracking FAQs
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