GO
Google Search Console
SEO · Free tool
Free option
Free Google tool reporting indexing, search queries, rankings and technical issues.
Best forAnyone who wants organic traffic and needs to know what is actually indexed.
Category
SEO
The SEO tooling I use to build organic traffic that compounds instead of spikes.
SEO for a small UK business is not complicated, it is just slow. Publish pages that answer what buyers actually search, make them genuinely useful, link them together sensibly, and keep the site fast.
Search Console is the only tool that is truly non-negotiable. It tells you what you rank for, which is the cheapest content roadmap available.
Avoid the temptation to publish hundreds of near-identical pages. Thin pages get crawled, ignored, and drag the rest of the site down with them.
Tools
SEO: the tools I use
Each one has a full review covering pricing, pros, cons and who should avoid it.
GO
Google Analytics
Analytics and tracking · Free tool
Free option
Free web analytics platform for traffic, behaviour and conversion tracking.
Best forEvery business with a website that wants to know what is working.
WO
WordPress
Websites and hosting · Software
Used by me
Open-source content management system powering a large share of the web.
Best forBusinesses publishing regularly and building organic traffic over years.
CL
Claude
AI tools · Software
Used by me
AI assistant with strong long-form writing, document analysis and careful reasoning.
Best forAnyone producing written content where tone and accuracy of nuance matter.
Services