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Google Search Console
SEO · Free tool
Free option
Free Google tool reporting indexing, search queries, rankings and technical issues.
Best forAnyone who wants organic traffic and needs to know what is actually indexed.
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Free option
Free tool · FreeGoogle Analytics review: is it worth it?
Free web analytics platform for traffic, behaviour and conversion tracking.
Category: Analytics and tracking
My verdict
Free, essential, and more confusing than it needs to be. Set up conversions or it tells you nothing useful.
What it does
Google Analytics 4 records site events, attributes traffic to channels and reports on conversions you define.
What I use it for
Understanding which pages and channels produce enquiries, not just visits.
Why I use it
Free, and it connects to Search Console and Ads for the full picture.
Key features
- Event-based tracking
- Conversion events
- Channel attribution
- Audience reports
- Search Console linking
- Free tier
Pros and cons
Pros
- Free
- Deep data if configured well
- Integrates with the Google stack
Cons
- GA4 interface is unintuitive
- Needs correct event setup to be useful
- Consent and privacy configuration required
Who it's best for
Every business with a website that wants to know what is working.
Who should avoid it
You need simple reporting and would rather use a privacy-first alternative.
Pricing
Free for standard use. Enterprise tier exists but is irrelevant for SMEs.
There is a usable free plan, so you can test it before committing.
Alternatives to Google Analytics
- Google Search Console — Free Google tool reporting indexing, search queries, rankings and technical issues.
Google Analytics FAQs
I use Google Analytics in my own businesses. Relationship: Free option. Some links on this page may be affiliate or referral links. Full disclosure.