CH
ChatGPT
AI tools · Software
Used by me
General-purpose AI assistant for drafting, research, analysis and repeatable business tasks.
Best forOwners and small teams who want one AI tool that covers most jobs without setup.
CL
Used by me
Software · FreemiumClaude review: is it worth it?
AI assistant with strong long-form writing, document analysis and careful reasoning.
Category: AI tools
My verdict
Better writing quality and long-document work than most alternatives. My pick when tone matters.
What it does
Claude is an AI assistant built around long context and careful writing. It handles large documents, keeps tone consistent and is comfortable with nuanced instructions.
What I use it for
Long-form articles, rewriting AI-sounding drafts into plain UK English, reviewing contracts and summarising technical reports.
Why I use it
It edits better than it drafts, and editing is where most business writing actually improves.
Key features
- Very long context window
- Projects for grouped work
- File upload and analysis
- Artifacts for structured output
- API access
Pros and cons
Pros
- Best-in-class writing tone
- Handles very long documents
- Follows detailed briefs closely
Cons
- Smaller ecosystem than ChatGPT
- Usage limits on lower tiers
- Fewer built-in extras
Who it's best for
Anyone producing written content where tone and accuracy of nuance matter.
Who should avoid it
You need the widest plugin ecosystem or heavy image generation.
Pricing
Free tier with limits. Paid plan around £18/month per user, API billed by usage.
There is a usable free plan, so you can test it before committing.
Alternatives to Claude
- ChatGPT — General-purpose AI assistant for drafting, research, analysis and repeatable business tasks.
Claude FAQs
I use Claude in my own businesses. Relationship: Used by me. Some links on this page may be affiliate or referral links. Full disclosure.