Workflow
My content creation workflow
Content gets published randomly, so nothing ranks and nothing compounds.
The outcome
A small number of deep pages per topic cluster, published consistently and linked properly.
The steps
Start with queries, not ideas
Search Console and real customer questions decide the topic list.
One page per intent
No near-duplicate pages for synonyms — they cannibalise each other.
Brief properly
Angle, audience, proof points and internal links defined before drafting.
Draft fast, edit hard
ChatGPT for the draft, Claude for the rewrite, me for the judgement.
Link it in
Every new page gets links from existing relevant pages the day it publishes.
Review after 90 days
Improve pages sitting on page two instead of publishing something new.
Where this usually goes wrong
- Publishing volume instead of depth
- Templated location pages with swapped town names
- No internal links to new pages
- Never revisiting pages that almost rank
Where my companies fit
Declared openly — these are businesses I benefit from.
- Keystone AI
AI and follow-up content routes to Keystone AI.
- Keystone Site
Job proof and construction content routes to Keystone Site.
- Reclaim Tax UK
Tax relief content routes to Reclaim Tax UK.