Workflow
My lead generation stack
Enquiries arrive from several places, get handled inconsistently, and some are never followed up at all.
The outcome
Every enquiry lands in one place, gets acknowledged within a minute, and is chased on a defined sequence until there is a decision.
The steps
Landing page with one job
A fast page with a specific offer, visible proof and a phone number. Built in Framer so it ships the same week.
Capture every route in
Form, call, missed call and chat all create the same CRM record. No channel gets special treatment.
Instant acknowledgement
Automated reply inside 60 seconds confirming what happens next. This alone lifts conversion.
Human contact attempt
A real call within the hour where possible, logged against the record.
Defined chase sequence
Five touches over two weeks across SMS and email, then a clean close-out.
Booked call or site visit
Calendly link removes scheduling friction for anything that needs a conversation.
Where this usually goes wrong
- Relying on someone to notice a form email
- No acknowledgement while the enquirer is still shopping around
- Stopping after one quote and one chase
- Different handling for calls versus web forms
Where my companies fit
Declared openly — these are businesses I benefit from.
- Keystone AI
This is the system Keystone AI builds and runs for UK trade and construction businesses — missed-call response, capture, 60-second reply and quote follow-up.