MA
Make
Automation · Software
Best value
Visual automation platform for multi-step, branching workflows at low operation cost.
Best forBusinesses running higher-volume or genuinely conditional automations.
ZA
Used by me
Software · FreemiumZapier review: is it worth it?
No-code automation platform connecting thousands of business apps.
Category: Automation
My verdict
Best integration coverage and the quickest way to connect two tools that should already talk.
What it does
Zapier watches for a trigger in one app and performs actions in others, with filters, paths and formatting in between.
What I use it for
Pushing form submissions into a CRM, alerting a team in chat when a high-value enquiry lands, and syncing records between systems.
Why I use it
When an integration exists in Zapier and nowhere else, it saves a day of work.
Key features
- 6,000+ app integrations
- Multi-step Zaps
- Filters and paths
- Webhooks
- Built-in formatting tools
- Error alerts
Pros and cons
Pros
- Unmatched integration library
- Simple to learn
- Reliable for low volume
Cons
- Per-task pricing adds up
- Complex logic is awkward
- Cheaper alternatives do more per pound
Who it's best for
Teams that need reliable simple automations without a developer.
Who should avoid it
You run high-volume automations where per-task pricing gets painful, or you need complex branching logic.
Pricing
Free tier for a small number of tasks. Paid plans priced per task volume, monthly.
There is a usable free plan, so you can test it before committing.
Alternatives to Zapier
- Make — Visual automation platform for multi-step, branching workflows at low operation cost.
Zapier FAQs
I use Zapier in my own businesses. Relationship: Used by me. Some links on this page may be affiliate or referral links. Full disclosure.