Skip to content
Chris G Jones logo
MA
Best value
Software · Freemium

Make review: is it worth it?

Visual automation platform for multi-step, branching workflows at low operation cost.

Category: Automation

My verdict

More power per pound than Zapier once your automations get complicated.

What it does

Make builds visual scenarios that move and transform data between apps, with routers, iterators and error handlers.

What I use it for

Multi-branch enquiry routing, bulk data processing and anything where Zapier's task pricing would be uneconomic.

Why I use it

The scenario canvas makes complex flows visible, which makes them maintainable.

Key features

  • Visual scenario builder
  • Routers and filters
  • Iterators and aggregators
  • Error handling
  • Webhooks
  • Scheduling

Pros and cons

Pros

  • Excellent value at volume
  • Real branching logic
  • Clear visual debugging

Cons

  • Steeper learning curve
  • Fewer native integrations than Zapier
  • Easy to build something fragile

Who it's best for

Businesses running higher-volume or genuinely conditional automations.

Who should avoid it

You want the simplest possible builder, or nobody in the business enjoys logic problems.

Pricing

Free tier with limited operations. Paid plans priced per operation bundle, cheaper than Zapier at volume.

There is a usable free plan, so you can test it before committing.

Alternatives to Make

  • Zapier No-code automation platform connecting thousands of business apps.

Make FAQs

I use Make in my own businesses. Relationship: Best value. Some links on this page may be affiliate or referral links. Full disclosure.

Tools I pair with Make

ZA

Zapier

Automation · Software

Used by me

No-code automation platform connecting thousands of business apps.

Best forTeams that need reliable simple automations without a developer.