By Chris G Jones · · 3 min read
Assets compound, brochures do not
A brochure site costs money once and returns nothing. An asset gains organic traffic, produces enquiries monthly and gets more valuable each year.
The difference is structure and consistency, not budget.
The four moves
In this order.
- One page per real search intent, written properly
- Internal links from existing pages to every new page
- Conversion tracking on forms and phone taps
- Fast follow-up on every enquiry the site produces
Give it twelve months
Organic traffic is slow and then it is not. Businesses that quit at month four never see the curve.
Publish fewer, better pages, link them together, and review what almost ranks every quarter.