By Chris G Jones · · 3 min read
Speed of publishing is the real feature
The best landing page tool is the one that lets you test an offer this week. A perfect page in six weeks has already lost to a decent page live on Monday.
Framer, Webflow and your CRM's page builder all clear that bar.
Page structure that works
One page, one job.
- A specific offer in the headline
- Proof immediately below it
- One action, repeated twice
- No site navigation
- A phone number for people who would rather call
The usual failure
Pages rarely fail on design. They fail on a vague offer, or on slow follow-up after the form is submitted.
Fix the offer and the response time before you redesign anything.