By Chris G Jones · · 3 min read
The same errors, everywhere
I look at a lot of service business websites. The failures repeat, and almost none of them are design failures.
The list
Each of these is fixable in a day.
- Phone number hidden on a contact page
- Stock photography instead of your own work
- Slow-loading hero images on mobile
- Thin location pages with town names swapped
- Forms that email an address nobody monitors
- No conversion tracking, so nothing can be improved
Fix order
Contact visibility, page speed, proof, then content. Redesign last, if at all.
Then make sure something answers the enquiry quickly — that is usually the biggest single gain available.