By Chris G Jones · · 3 min read
Buyers are checking, not browsing
Someone with a leaking roof is not reading your brand story. They are checking you are real, local, competent and reachable.
Design that fails those four checks loses to a worse-looking site with a phone number at the top.
The essentials
In rough order of importance.
- Phone number visible without scrolling, tappable on mobile
- Photographs of your own completed work
- Clear service areas and the jobs you actually take
- Reviews on the page, not just a badge
- Fast loading on 4G
What happens after the click
A site that generates enquiries you never answer is a cost, not an asset. The follow-up behind the form matters as much as the page.
Keystone AI covers that side for trade and construction businesses.