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Trade business software

Software choices for roofers, groundworkers, installers and small building firms.

Trade software fails for one reason: it assumes someone will sit at a desk. If it cannot be used on a phone with cold hands, it will not be used.

Keep the stack short. One place for enquiries and follow-up, one place for job proof and sign-off, one place for the books. Three systems, clearly owned.

Keystone AI covers the enquiry side, Keystone Site covers the job side, and Xero or QuickBooks covers the finance side.

Tools

Trade business software: the tools I use

Each one has a full review covering pricing, pros, cons and who should avoid it.

GO

GoHighLevel

CRM and follow-up · Software

Top pick

All-in-one CRM, messaging and automation platform used to run lead capture and follow-up.

Best forService businesses that want CRM, messaging and automation in one place rather than five subscriptions.

XE

Xero

Finance and tax · Software

Top pick

UK cloud accounting software for invoicing, bank reconciliation, VAT and payroll.

Best forUK small businesses that want tidy books their accountant can work with.

QU

QuickBooks

Finance and tax · Software

Used by me

Cloud accounting software with strong self assessment and small business features in the UK.

Best forSole traders and small limited companies watching software cost.

CA

Calendly

Productivity · Software

Free option

Scheduling tool that lets people book time from your live availability.

Best forAnyone whose sales process includes a call.

My companies

Where my own businesses fit here

Stated plainly, because these are businesses I benefit from.

  • Keystone AI

    AI-powered lead capture, CRM, missed-call response, follow-up and review automation for UK trade and construction businesses.

  • Keystone Site

    Construction job management software that keeps site photos, job proof, customer updates, sign-off and review requests in one place.

Some links on this site are affiliate or referral links, and some companies featured are owned by, operated by or commercially connected to me.

Trade business software FAQs