CA
Canva
Design and content · Software
Client favourite
Browser-based design tool for social posts, case studies, proposals and marketing assets.
Best forSmall teams with no designer who still need brand consistency.
Category
Design and content
Producing consistent marketing assets without hiring a design team.
Most small businesses do not need a designer on retainer. They need a template system and someone who will use it.
Canva plus a brand kit covers social, case studies, proposal covers and site boards. AI helps with first drafts of copy. The judgement — what is worth publishing — stays human.
For trades, the highest-value content is proof: before and after photos, completed jobs, signed-off work. Keystone Site exists partly because that proof usually dies in a camera roll.
Tools
Design and content: the tools I use
Each one has a full review covering pricing, pros, cons and who should avoid it.
CL
Claude
AI tools · Software
Used by me
AI assistant with strong long-form writing, document analysis and careful reasoning.
Best forAnyone producing written content where tone and accuracy of nuance matter.
CH
ChatGPT
AI tools · Software
Used by me
General-purpose AI assistant for drafting, research, analysis and repeatable business tasks.
Best forOwners and small teams who want one AI tool that covers most jobs without setup.
NO
Notion
Productivity · Software
Used by me
Docs, wiki and lightweight database tool for internal knowledge and planning.
Best forTeams that need process written down and easy to find.
My companies
Where my own businesses fit here
Stated plainly, because these are businesses I benefit from.
- Keystone Site
Construction job management software that keeps site photos, job proof, customer updates, sign-off and review requests in one place.
Some links on this site are affiliate or referral links, and some companies featured are owned by, operated by or commercially connected to me.
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