By Chris G Jones · · 3 min read
You already produced the content
Every completed job contains a before, a during and an after, plus a customer who is pleased. That is a case study, and most trade businesses throw it away.
The only thing missing is a standard format and someone who applies it.
The format
Keep it to one page and repeat it every time.
- The problem the customer had
- What you did, in plain terms
- Before and after photographs
- Timescale and any complications handled
- A quote from the customer and a link to the review
Where it gets used
Service pages, quotes, social posts and site boards. The same asset works in all four.
Canva handles production; Keystone Site keeps the underlying photos and job records in one place so the assets can actually be built.