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Social media

A deliberately small social approach for businesses that sell locally.

Social media is a proof channel for most service businesses, not a lead channel. People check you exist and look competent before they call.

That means completed job photos, short captions and consistency beat clever content strategy. Post the work.

Schedule it from the same place you produce it, and do not add a platform you will abandon in six weeks.

Tools

Social media: the tools I use

Each one has a full review covering pricing, pros, cons and who should avoid it.

CA

Canva

Design and content · Software

Client favourite

Browser-based design tool for social posts, case studies, proposals and marketing assets.

Best forSmall teams with no designer who still need brand consistency.

CH

ChatGPT

AI tools · Software

Used by me

General-purpose AI assistant for drafting, research, analysis and repeatable business tasks.

Best forOwners and small teams who want one AI tool that covers most jobs without setup.

CL

ClickUp

Project management · Software

Used by me

Task and project management platform with multiple views, automations and reporting.

Best forTeams juggling several projects that need visibility without enterprise tooling.

My companies

Where my own businesses fit here

Stated plainly, because these are businesses I benefit from.

  • Keystone Site

    Construction job management software that keeps site photos, job proof, customer updates, sign-off and review requests in one place.

Some links on this site are affiliate or referral links, and some companies featured are owned by, operated by or commercially connected to me.

Social media FAQs