AC
ActiveCampaign
Email marketing · Software
Used by me
Email marketing and automation platform with strong segmentation and light CRM.
Best forBusinesses whose pipeline depends on email nurture rather than instant phone response.
MA
Best value
Software · FreemiumMailchimp review: is it worth it?
Well-known email platform for newsletters, basic automation and simple audience management.
Category: Email marketing
My verdict
Fine for straightforward newsletters. Automation is weaker than the price suggests at scale.
What it does
Mailchimp builds and sends email campaigns, manages audiences and runs basic customer journeys.
What I use it for
Simple list-based sending where a business needs to get a newsletter out without an implementation project.
Why I use it
It is the fastest route from zero to a sent campaign, and most owners can run it themselves.
Key features
- Drag-and-drop email builder
- Audience management
- Basic journeys
- Templates
- Landing pages
- Reporting
Pros and cons
Pros
- Very easy to learn
- Free tier for small lists
- Good templates
Cons
- Automation is basic
- Gets expensive at scale
- Limited segmentation depth
Who it's best for
Small businesses sending regular newsletters with light segmentation.
Who should avoid it
Your revenue depends on conditional automation, or your list is large enough for pricing to bite.
Pricing
Free tier for small lists. Paid plans scale by contacts and monthly send volume.
There is a usable free plan, so you can test it before committing.
Alternatives to Mailchimp
- ActiveCampaign — Email marketing and automation platform with strong segmentation and light CRM.
Mailchimp FAQs
I use Mailchimp in my own businesses. Relationship: Best value. Some links on this page may be affiliate or referral links. Full disclosure.