By Chris G Jones · · 3 min read
Timing beats persuasion
Reviews come from asking at sign-off, when the customer is happiest and the work is fresh. A month later the moment has gone.
Businesses with strong review flow are almost never better at asking. They are just consistent about when.
The sequence that works
Short, direct, one action.
- Ask in person at completion — thirty seconds
- Send a direct Google review link by text the same day
- One reminder three days later, then stop
- Respond to every review, including the poor ones
- Quote the best reviews on your service pages
Automate the trigger
The ask should fire from job sign-off, not from someone's memory. Keystone Site triggers review requests at completion; Keystone AI handles review automation across the wider enquiry and customer flow.
Never incentivise reviews. It breaches Google's policies and it shows.