By Chris G Jones · · 3 min read
Pick by follow-up behaviour
The right CRM is the one that changes what your team does daily. If it does not drive follow-up, it is an address book with a subscription.
The options
Three realistic choices for UK small businesses.
- HubSpot — best free tier, cleanest interface, expensive automation
- GoHighLevel — CRM, SMS, email and automation in one, needs building
- ActiveCampaign — email-led businesses with conditional nurture
How to avoid the usual mistake
Do not buy the platform with the most features. Buy the one whose core strength matches how you actually win work — phone and SMS for trades, email and process for B2B.
For UK trades, Keystone AI runs the GoHighLevel-style setup as a managed system so it does not become another abandoned login.