By Chris G Jones · · 3 min read
The quarterly audit
Every quarter I list every subscription, who uses it, and what breaks if it disappears. Anything nobody can answer for gets cancelled.
Most businesses find between 10% and 30% of spend is dead.
Usual candidates
These go first, in this order.
- Second tools doing a job an existing tool already does
- Analytics dashboards nobody opens
- Social scheduling tools when posting stopped months ago
- Premium tiers bought for one feature used twice
- AI subscriptions duplicating each other
What I never cancel
Accounting, CRM and anything that captures customer proof. Those protect revenue rather than assist it.