By Chris G Jones · · 3 min read
Small automations beat ambitious ones
The automations that survive are the ones nobody notices. They do one job, they fail loudly, and they are easy to fix.
Start with the step in your process that fails most often when things get busy.
Ideas worth building this month
Each of these takes an hour or two in Make or Zapier.
- Classify inbound enquiries by urgency and route them accordingly
- Summarise long email threads into a CRM note
- Draft a customer update from site notes
- Turn a completed job into a case study draft
- Alert the team when a high-value enquiry lands
- Chase unpaid invoices on a schedule
Keep a human in the loop
Anything customer-facing gets read by a person before it sends, at least until you trust the pattern.
Automation without review is how businesses end up sending confident nonsense to their best customer.