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By Chris G Jones31 July 20263 min read

Systems · How I use

Why I Use Make for Business Automation

I use Make when a workflow has enough moving parts that I need to see the logic, not just hope a connection is running in the background.

Updated

I do not automate a process I do not understand

Automation is useful when a process is already understood and somebody is wasting time on the same hand-off again and again. It is a poor first response to a confusing process. If nobody can describe the current steps, automating them usually just hides the confusion behind more technology.

The workflows I use Make for tend to have more than one path. An enquiry may need routing, information may need cleaning before it goes elsewhere or a batch of data may need handling differently depending on what it contains.

Why Make fits that work

Make lets me see the filters, branches and steps in a scenario. That matters when the workflow needs to be reviewed later. A visual map makes it easier to ask what triggers it, what happens when a condition is not met and where a person still needs to step in.

I use it for multi-branch enquiry routing, bulk data work and integrations where the flow has enough detail that it needs to be understood, not simply switched on.

The bit that needs managing

The flexibility comes with a learning curve. A scenario can become fragile if it is built quickly and never documented. I would not leave one running without a named person who understands why it exists and what to check if it stops.

For a single trigger and action, a simpler tool may be the right answer. Complexity has to earn its place by removing a meaningful amount of repeat work or risk.

The practical version

Business Fix 012 · Get Your Business Out of Your Head

Capture the knowledge, decisions and recurring processes your business depends on so they stop existing only in memory.

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