Know who to approach, what to say and what to do next.
Referrals show that your work can sell. On LinkedIn, your offer has to make sense before a warm introduction explains it. We define who you want to reach, which buying problem makes your work relevant and how to develop a conversation. Chris guides the commercial choices and helps put the work in place.
For established B2B coaches and consultants with paying clients, especially leadership and executive coaches seeking corporate work.
A request starts a conversation. It is not a confirmed appointment.
Chris G JonesCommercial guidance, practical implementation and a working plan between sessions.
The buyer of coaching is not always the person being coached.
A People leader may sponsor an executive coaching engagement while someone else receives it. We work out who needs to understand your value, which leadership issue matters to them and when a conversation could be relevant. The same discipline applies to B2B consultants with a defined buyer and problem.
The questions we settle first
Who can approve or influence the engagement?
Which problem makes your work worth considering?
What evidence can you use without assuming buying intent?
A plan you can follow when client work gets busy.
The aim is a buyer you can name, an offer they can understand, content that answers their questions and a visible next action for each relevant conversation.
Chris's hands-on role depends on the package. Gain Momentum holds the research and follow-up between sessions. You approve what is published or sent and handle your sales conversations.
01
Define the buyer and problem
We examine the clients you most want to work with, who can buy or sponsor your service, and what is happening in their business when your work becomes relevant.
Working outputA written ICP and buying-problem map
02
Make the offer understandable
We sharpen your offer and LinkedIn profile around the problem you solve, the people you help and the change your work is designed to support.
Working outputA clearer offer and profile
03
Give content a job
We plan useful posts and resources that answer buyer questions and give you something relevant to share in a conversation.
Working outputContent themes, briefs and writing support
04
Move the right conversations forward
We prepare researched prospects and individual openings, keep the next action visible and review what happens in calls and proposals.
Working outputProspect briefs and a follow-up workflow
The first 90 days give the work a direction.
In the supported and managed packages, the initial three months build the foundations and put them to use. You can see what has been prepared, what has been approved and which real conversations need a next step. The sequence adapts to the evidence.
01
Define the buyer and offer
We examine your best existing work, who can buy or sponsor it and which business problems your service helps address. You agree the focus before content or prospecting begins.
02
Profile, content and workflow
We make your LinkedIn profile clearer to that buyer, plan content around their questions and set up Gain Momentum to hold research and next actions.
03
Relationship activity
We prepare relevant prospects and individual opening questions. You approve material, start or approve conversations and decide which replies merit a call.
04
Sales follow-up and improvement
We review actual replies, calls and proposals. Chris helps you improve the targeting, message or follow-up where the evidence points to a gap.
AI assists the research. People make the judgement.
A signal is a reason to look closer, not proof that someone is ready to buy. A company change does not establish budget or buying intent.
01
Agree criteria
Define the ideal buyer and the events that may be relevant to the service you sell.
02
Gather evidence
Collect dated information from permitted sources such as licensed Sales Navigator alerts, available Apollo filters and alerts, company news, careers pages, public LinkedIn discussions and enquiries you own.
03
Prepare a brief
Use AI to assess fit and draft a prospect brief. It records buyer fit, observed event, original source, dates, possible relevance, unknowns and a suggested opening question.
04
Verify and decide
A person checks the source and separates fact from interpretation. You choose a useful next action, if any.
What might be worth checking?
An explicit request for relevant help, a new HR or People leader, several management vacancies, an announced expansion or acquisition, a published business initiative, or a suitable buyer replying or asking for a resource.
Signal checks are managed research in the DFY service. They are not described here as an automated Gain Momentum feed. Signals sit within each package's prospect allowance.
What continues after the setup?
Fresh buyer and company research, content preparation, reviews of real conversations and decisions on which opportunities deserve attention. The work stays grounded in what your buyers actually do, say and ask.
Commercial guidance, agreed research and delivery within the chosen package, content support and review of the working pipeline.
You
Share expertise and examples, approve anything sent or published, conduct relationship activity where agreed, and handle your own sales conversations and decisions.
Choose who does the preparation.
Start with tools you run yourself, share the work with Chris, or ask for managed research and coordination. Every package includes one Gain Momentum workspace in the service price. Prices exclude VAT.
DIY
Platform and toolkit
£299 + VAT / month
Monthly service. Terms confirmed before you join.
You want a clear method and will run the research, writing and conversations yourself.
Workspace, worksheets and templates
Monthly accountability call
Your part: You do the research, write the content and run the activity.
Researched prospects and signals are research outputs, not guaranteed qualified leads, appointments or sales. Renewal arrangements are confirmed in the service agreement.
Know where the next conversation could start.
Tell Chris what you sell, who you want to work with and where new business stalls. He will review the fit and reply with a sensible next step. The request does not commit you to a package.