Customer acquisition scorecard and prospect register
Assess your customer, offer and outreach preparation, then record prospects, evidence, status and the next action in one workbook.
The Business Fix · 002
Get Your First 10 Customers.
You need customers. Another broad marketing idea will not tell you who to contact.
Choose a buyer you can reach, record why they might need your offer and prepare a relevant first conversation. Use the prospect register and drafting prompts to give each approach a next step.
£19one-off · digital toolkit · no subscription
Secure Stripe checkout. No account required.
What should change
A prospect list you can work—not just a customer you hope exists.
When prospects live in scattered notes, you repeat research, forget follow-ups and cannot see which objections keep coming back. More activity does not necessarily make the offer clearer.
By the time you finish, you should have:
- A written choice of customer, problem and offer to test
- A prospect register with sources, status and next actions
- Outreach and follow-up drafts you have checked against the customer’s actual context
The tools to start with
Customer and outreach decisions worksheet
Write down your choices about the buyer, offer, prospect list and approach, with an owner for each next step.
Follow-up drafting prompt
Use the previous exchange as source material for a follow-up draft, keeping unconfirmed promises out of the message.
Look inside the system
See the working tools before you buy.
These graphics use the matching product cover and selected previews from the real files in Business Fix 002. They show the structure and route without exposing the complete buyer pack.
Select any image for a larger view. Preview content is intentionally limited.
Is this the right fix?
Start with the problem you recognise.
You are starting a service business or testing a new offer and can personally research and contact potential buyers.
Choose something else if...
You need a purchased lead list, automated email sending or a guarantee of ten customers. You supply the prospect information and do the outreach.
The working method
Start with a reachable customer and a named prospect list.
Choose one specific customer problem, build a list of people you can genuinely reach and run a measured outreach and follow-up sequence before changing the offer.
Worked example
Ten useful conversations from a focused 100-prospect list reveal more than a broad campaign with no record of who replied, what they objected to or why they bought.
Examples show the method; they are not a promise about your business.
Included
What the working files help you do.
- First-customer starting guide — Choose a reachable customer group, test an approach and review actual conversations before spending more on acquisition.
- Customer acquisition scorecard and prospect register — Assess your customer, offer and outreach preparation, then record prospects, evidence, status and the next action in one workbook.
- Customer and outreach decisions worksheet — Write down your choices about the buyer, offer, prospect list and approach, with an owner for each next step.
- Cold-email drafting prompt — Give AI your approved customer and offer notes to prepare an email draft. Check its facts and recipient before sending.
- Direct-outreach drafting prompt — Prepare a first approach from the source material you supply, with uncertain customer information flagged for review.
- Follow-up drafting prompt — Use the previous exchange as source material for a follow-up draft, keeping unconfirmed promises out of the message.
- Sales-conversation preparation prompt — Organise what you know before a conversation and surface the gaps you still need to ask the buyer about.
- Acquisition action review — Check that your outreach experiment has evidence, an owner and a review date, then decide whether to continue or change it.
Also in the download: supporting files and notes
- Second copy of the acquisition workbook
The same scorecard and prospect register is also supplied under this filename. It is not another independent tool or a populated prospect list.
03-first-100-prospects-workbook.xlsx - Product cover artwork
The numbered product cover is included for identification. It is not an additional business tool.
cover-002.svg - File guide and opening instructions
Identifies the starting files and explains the order of work if the download is unpacked or separated.
README.txt
Additional blank working notes
These files share the same blank fields for facts, assumptions, owner, date, next action and evidence at review. Use them to record your own thinking on the named topic. They are not additional calculators, populated plans, scripts or software tools, even where a historic filename suggests otherwise.
- Offer problem scorecard — blank notes02-offer-problem-scorecard.txt
- First 100 prospects workbook — blank notes03-first-100-prospects-workbook.txt
- Outreach message builder — blank notes04-outreach-message-builder.txt
- Cold email scripts — blank notes05-cold-email-scripts.txt
- Direct outreach scripts — blank notes06-direct-outreach-scripts.txt
- Follow up sequence builder — blank notes07-follow-up-sequence-builder.txt
- Referral request scripts — blank notes08-referral-request-scripts.txt
- Sales conversation planner — blank notes09-sales-conversation-planner.txt
- Objection builder — blank notes10-objection-builder.txt
- Simple pipeline tracker — blank notes11-simple-pipeline-tracker.txt
- 30 day first 10 customers plan — blank notes12-30-day-first-10-customers-plan.txt
- Customer acquisition review — blank notes13-customer-acquisition-review.txt
Related Business Fixes
Prospects may check your website before replying. Make the offer and next step clear before sending more people there.
Once you know who to approach, use controlled AI preparation for the research, notes and follow-up you repeat.
When the conversation turns into an opportunity, carry the customer’s problem and agreed scope into a clear proposal.
Questions before buying
Why buy this rather than use a free template or ChatGPT?
A free email template starts at the message. This pack starts with the customer and keeps the prospect evidence, decisions and follow-up together. The AI files are drafting instructions, not ready-to-send campaigns; their usefulness depends on the information you put in.
What does this Business Fix help me do?
Choose a buyer you can reach, record why they might need your offer and prepare a relevant first conversation. Use the prospect register and drafting prompts to give each approach a next step.
What is included?
The main tools include First-customer starting guide, Customer acquisition scorecard and prospect register, Customer and outreach decisions worksheet.
Is it a course?
No. These are downloadable files, not lessons or a subscription. You do the work in your own business.
When can I buy it?
It is available now through secure Stripe checkout. The listed price is the final customer price.
The Business Fix 002
Put your first-customer approach to work
£19 one-off payment. Digital download. No subscription.
Unsure this is the right problem? Take the free Bottleneck Scorecard