Website conversion scorecard and issue register
Rate the homepage, offer, calls to action and friction with supporting evidence. Keep each page issue and next action in the register.
The Business Fix · 003
Fix Your Website Before Buying More Traffic.
More visitors will not fix a page that leaves buyers unsure.
Work out where your website makes the buying decision harder: an unclear offer, missing evidence or a next step people cannot understand. Turn the review into a prioritised change brief before buying more traffic.
£19one-off · digital toolkit · no subscription
Secure Stripe checkout. No account required.
What should change
Know what to fix on the page—and why it comes first.
Paid traffic sends more people through the same obstacles. Without a recorded reason for each change, a website review can become another round of subjective design opinions.
By the time you finish, you should have:
- An evidence-backed review of your offer, homepage, calls to action and friction
- A recorded list of page issues with next actions
- A change brief you can use yourself or hand to the person editing your website
The tools to start with
Website change brief
Record the decision, evidence and owner for each area of the website review so someone can act on the findings.
Page-clarity review prompt
Review your supplied page copy for clarity with a draft and human-check list. It does not crawl or change your website.
Look inside the system
See the working tools before you buy.
These graphics use the matching product cover and selected previews from the real files in Business Fix 003. They show the structure and route without exposing the complete buyer pack.
Select any image for a larger view. Preview content is intentionally limited.
Is this the right fix?
Start with the problem you recognise.
Your business website gets visitors but you are unsure whether the offer and contact path are clear enough to justify more promotion.
Choose something else if...
You need a technical SEO crawl, analytics installation, a finished redesign or someone to implement the changes for you.
The working method
Fix the clearest conversion leak before buying more traffic.
Review proposition, evidence, calls to action, contact paths and mobile friction in order, then make the smallest change that removes a real barrier.
Worked example
If a visitor can understand the service but cannot see what happens after making contact, clarify the next step before commissioning a full redesign.
Examples show the method; they are not a promise about your business.
Included
What the working files help you do.
- Website-fix starting guide — Focus the review on clarity, trust and friction so the next website change addresses a buying obstacle, not a design preference.
- Website conversion scorecard and issue register — Rate the homepage, offer, calls to action and friction with supporting evidence. Keep each page issue and next action in the register.
- Website change brief — Record the decision, evidence and owner for each area of the website review so someone can act on the findings.
- AI website-review prompt — Ask AI to review the page material you provide and distinguish observations from assumptions before you approve any changes.
- Page-clarity review prompt — Review your supplied page copy for clarity with a draft and human-check list. It does not crawl or change your website.
- Website change review — Check the chosen fix, its owner and the evidence you will review, rather than treating a published change as proof of improvement.
Also in the download: supporting files and notes
- Product cover artwork
The numbered product cover is included for identification. It is not an additional business tool.
cover-003.svg - File guide and opening instructions
Identifies the starting files and explains the order of work if the download is unpacked or separated.
README.txt
Additional blank working notes
These files share the same blank fields for facts, assumptions, owner, date, next action and evidence at review. Use them to record your own thinking on the named topic. They are not additional calculators, populated plans, scripts or software tools, even where a historic filename suggests otherwise.
- Homepage audit — blank notes02-homepage-audit.txt
- Offer clarity builder — blank notes03-offer-clarity-builder.txt
- Hero section builder — blank notes04-hero-section-builder.txt
- CTA audit — blank notes05-cta-audit.txt
- Trust proof checklist — blank notes06-trust-proof-checklist.txt
- Service page framework — blank notes07-service-page-framework.txt
- FAQ builder — blank notes08-faq-builder.txt
- Contact page audit — blank notes09-contact-page-audit.txt
- Mobile conversion checklist — blank notes10-mobile-conversion-checklist.txt
- Website friction audit — blank notes11-website-friction-audit.txt
- AI website review prompt — blank notes12-ai-website-review-prompt.txt
- SEO LLM discovery checklist — blank notes13-seo-llm-discovery-checklist.txt
- 7 day website fix plan — blank notes14-7-day-website-fix-plan.txt
Related Business Fixes
If the page is clear but you still need people to approach, build a focused prospect list and test the offer through conversations.
Once the site explains the offer, plan a manageable content routine that gives the right visitors a reason to come back.
Questions before buying
Why buy this rather than use a free template or ChatGPT?
An AI review can produce a long list of opinions. The scorecard and change worksheet give you somewhere to attach evidence, choose an action and record who will make it. Use the prompts on supplied page material; validate their suggestions before changing the site.
What does this Business Fix help me do?
Work out where your website makes the buying decision harder: an unclear offer, missing evidence or a next step people cannot understand. Turn the review into a prioritised change brief before buying more traffic.
What is included?
The main tools include Website-fix starting guide, Website conversion scorecard and issue register, Website change brief.
Is it a course?
No. These are downloadable files, not lessons or a subscription. You do the work in your own business.
When can I buy it?
It is available now through secure Stripe checkout. The listed price is the final customer price.
The Business Fix 003
Find your next website fix
£19 one-off payment. Digital download. No subscription.
Unsure this is the right problem? Take the free Bottleneck Scorecard